Wednesday 17 October 2012

Rudimental - Not Giving In feat. John Newman & Alex Clare

Rudimental’s Feel The Love was one of the biggest hits of the summer and they’ve followed it up with an equally huge tune.

John Newman has been joined by Alex Clare (of Too Close fame) on vocals, ensuring a rich soulful sound along with the horns.  Then the beat drops in a cacophony of drums, whomping bass and vocal “oohs” – like Plan B meets Chase & Status.  It’s at once soulful and uplifting, chart-friendly and edgy, inspiring passionate emotion and reckless dancing.  The video also deserves praise, filmed on location in Manila with sensitive storytelling and cinematography.

All in all, another surefire hit then?


Listen: Not Giving In is released on October 18th.