Rudimental’s Feel The Love was one of the biggest hits of the summer and they’ve
followed it up with an equally huge tune.
John Newman has been
joined by Alex Clare (of Too Close fame)
on vocals, ensuring a rich soulful sound along with the horns. Then the beat drops in a cacophony of drums, whomping
bass and vocal “oohs” – like Plan B meets Chase & Status. It’s at once soulful and uplifting,
chart-friendly and edgy, inspiring passionate emotion and reckless
dancing. The video also deserves praise,
filmed on location in Manila with sensitive storytelling and cinematography.
All in all, another surefire hit then?
4/5
Listen: Not Giving In is
released on October 18th.
