Ok, so he looks like the lovechild of Justin Timberlake and Plan B, and he's clearly not much of a singer. But this track is all about the production. Electro-pop that throws in a heavy bass, the production is contemporary and well suited to the radio and the dance floor.
The main problem with this song though is its lack of a typical verse-chorus structure. Kudos for doing something different, but as a result this track is missing that much needed killer hook or sing-along chorus. It's a shame the synth melody at the end doesn't come in sooner. It's still, however, a very cool pop record that deserves success and a download.
3/5
