If there's one thing music reality TV has taught us, it's that audiences like to be surprised. When an unlikely superstar walks on to the audition stage, or when the judges turn to see a figure that's disconnected from the voice: a young girl singing mature opera, a boy with a smouldering timbre, or more typically a rags to riches story of the lower class singer with the impeccable voice. That's TV for you.
That sort of shock value is, initially, the appeal of Rag'n'Bone Man, an artist who appears to defy expectations. With his impressive beard and penchant for tattoos, you might expect him to be fronting a 00s nu metal band. But here he is singing pop-soul with a loud vocal that soars and crackles.
Strip away the aesthetic, however, and you're left with little more than the next Emeli Sandé or Sam Smith: nice voice, bland songs. It's fitting then that, like them, Rag N Bone Man has won this year's BRITs Critics' Choice award and is being touted as 2017's one to watch.
It's certainly a nice enough voice, as heard on the a capella Die Easy that sounds more like a negro spiritual. Indeed, there's a real mix of old and new on Human - best of all the Motown twist of Arrow and its earworm chorus, or lead single Human with its pulsating electronic bassline and gospel harmonies.
Elsewhere, though, this breakthrough album is unimaginative, unoriginal and unworthy of your time. It's as if this great voice has been discovered but neither the singer nor the label know what to do with it. The flimsy, nondescript songs simply do not do the voice justice, whilst the horn heavy soul production is nothing we haven't already heard countless times before.
Nice voice, bland songs and far from the best music 2017 will have to offer.
* Die Easy
Listen: 'Human' is out now.