Saturday 25 May 2019

Carly Rae Jepsen - Dedicated

Carly Rae Jepsen - Dedicated

'Emotion' began with a banger. You know it already: that blaring saxophone riff that launched into a thousand memes. From her humble beginnings on Canadian Idol, to one-hit-wonder, to cult idol and Queen Of...well...seemingly everything, Carly Rae Jepsen's career was set.

'Dedicated' is a more muted affair. Opener Julien is a mid-tempo 70s funk groove that's less immediately arresting than her past work, featuring haunting lyrics, crooning vocals, and subtly squelchy production. For an artist whose best work is truly iconic for certain corners of the internet, 'Dedicated' eschews all that, the vibrant pop colours of Cut To The Feeling, Run Away With Me, and I Really Like You swapped for blushing pastels.

It is, in its own way, a bold move. 'Dedicated' may not have the variety of her previous work, but in its place is sonic consistency - even with the plethora of songwriter and producer collaborators. This feels, more than ever, like a Carly Rae Jepsen album, from her heart to ours.

That sound is a melting pot of 70s and 80s pop. Funk grooves and weird synths predominate, all squeezed through a filter of polished modern production and Carly Rae's trademark quirkiness. Perhaps Want You In My Room exemplifies it best. Jangling guitars, stomping percussion, keytar solos, and Daft Punk-esque autotune underpin a song that's essentially about shagging. It's as cheeky yet polite, honest yet shy as she's ever been.

Other songs also stand out. The woozy No Drug Like Me features an intoxicatingly elastic bass. Happy Not Knowing stomps into blissful unawareness, all hand claps, processed drums and the album's catchiest chorus. The Sound starts delicately enough, before lurching into a strutting, bubbling chorus.

There are nods to the past too: Now That I Found You (as heard on the latest season of Queer Eye) is Carly in classic Cut To The Feeling mode of unfiltered joy; and (ahem) self-love anthem Party For One ends the album on a typically cutesy note.

Other songs don't quite have the impact of her best work, blurring into a ball of fluffy, heady, wistful pop. Even so, repeat listens reveal fun little details to ensure each song retains an individual personality. Still, 'Emotion' wasn't the commercial success it deserved to be and 'Dedicated' does little to rectify that.

It is, though, above all an album about falling in love. Gone are the boy problems for an emotion that's more genuine than before, with lyrics more quietly raw. From its longing opening, we see the rise and fall of a relationship through vulnerability, sex, jealousy and real, unconditional love. She doesn't just cut to the feeling, she revels in it. And as she falls in love, her fans will be falling with her.


Gizzle's Choice:
* Want You In My Room
* Happy Not Knowing
* The Sound

Listen: 'Dedicated' is out now.