No joke: Cher Lloyd's new material is actually quite good.
2011’s ‘Sticks And Stones’ is a distant memory, an album
aimed firmly at an American tween audience – exactly where Lloyd has since
found fame. But with her forthcoming
album, ‘Sorry I’m Late’, she’s apparently growing into quite the popstar.
Dirty Love is the
third song to appear online from the album, following last year’s single I Wish (featuring rapper T.I) and Sirens (that cropped up a couple of weeks
back). Judging by the video for I Wish Lloyd is just as precocious as
before, but these latest tracks are a step on from the bubblegum pop of her
debut.
Perhaps taking inspiration from Charli XCX, Dirty Love is an upbeat electro pop
track with a skittering hand-clap beat, a smattering of Bhangra influences and
a vocal that’s as brazen and sassy as ever.
Sirens, meanwhile centres on a
downbeat guitar riff for a Sia-esque ballad with a far more serious and mature
sound than we’re used to and a surprisingly strong vocal performance.
Sure, she may not have the snarling attitude of Sky
Ferreira, the fresh sound of Lorde or the tongue-in-cheek humour of Chloe Howl,
but Lloyd is finally creating some decent pop music worthy of a proper popstar
and not just an X-Factor contestant.
3/5
Listen: ‘Sorry I’m Late’ is released on June 23rd
in the UK.
