If an album doesn't quite stick, it's time for a change of tack. Except, in the case of VV Brown, it's taken four years for any new material to surface and the change in direction is a drastic one.
It's a change that's definitely for the better. Gone is the soulful, rock and roll inspired pop of 2009's Crying Blood or Shark In The Water, changed for something altogether more twisted, electronic and sinister.
What's immediately apparent is Brown's deeper, richer vocal that seems partly inspired by Grace Jones. It proves a formidable match for the synth production, with its menacing bass lines, noisy, choppy beats and siren calls. This is a less soulful, more spiritual slice of late night disco.
The Apple will feature on the forthcoming album 'Samson and Delilah', from which Samson has already been released - a jolting, Bat For Lashes-esque track of brooding atmosphere. Clearly there's a biblical theme to the album, an album that represents a New Testament in Brown's career.
4/5
Listen: 'Samson and Delilah' is due for release in October.
