Well this is an unlikely collaboration. But it's also a savvy one.
For Williams, this is an excuse to get back on Radio 1. After Candy was snubbed by the station, resulting in Williams's recent outburst at Nick Grimshaw, what better person to collaborate with than one of the UK's biggest selling artists? It's guaranteed exposure and a clear middle finger to his critics.
For Dizzee it's a venture deeper into pop territory with his most radio friendly track yet. The production is typical EDM affair, miles away from his grime roots, and his vocal input is minimal: besides his rapped verses that pass by quickly enough, it's Williams who takes over with a catchy chorus. But then, both artists have always been at their best when focusing on mainstream pop, right?
3/5
Listen: Goin' Crazy is released on 16th June.
