Boomerang has been teased for a couple of months now since its first appearance on The X Factor. And it's still not officially released until 10th March. Will we all be bored with it in six weeks time? Was it worth the wait in the first place?
Well the production is by the devil himself, Will.I.Am, which should instantly set alarm bells ringing. Scherzinger's decent voice has been overly processed amongst synths, stop-start beats and a predictable chord sequence that all scream 'production by numbers'.
The video is similarly formulaic. It may have been shot by fashion photographer Nathalie Canguilhem, but that's exactly what it looks like: a fashion shoot, allowing Scherzy to show off her impecable leather-clad figure, whilst the choreography looks more like she's signing the lyrics. There are some cool slow-motion effects at least.
Yet despite it all, Boomerang is a giant-sized earworm that refuses to budge; an earworm that might be poor quality, but you can't help but like.
2/5
Listen: Boomerang is released on March 10th.
