Monday 22 August 2011

Marina & The Diamonds - Radioactive

"I'm pissed off I'm not bigger" spouted Marina at the start of the year.  But if Radioactive is anything to go by, she won't be increasing her fan base anytime soon.

At least with her first album Marina had developed her own unique brand of quirky pop, sounding totally individual.  Now she's sold out and released a generic dance track with zero personality, yet which will probably sell by the truck load.  The main synthesiser riff is a cool and catcy hook, but the production as a whole is dull.  Moreover, in the same interview Marina claimed her new material would be "quite political...about feminism and sex. It's an abrasive pop record", but judging by Radioactive it is in fact totally conformist.

Before, Marina was a diamond in the rough.  Now she'll likely be covered in them, but ironically she's lost her sparkle.